Commercial Workshops
Shaping the Future of Sensory Research with EyeQuestion
9 September 2024 | 07:30-08:30
Join us in this forward-looking workshop as we explore the dynamic world of sensory science and its profound impact on consumer behaviour. Learn how EyeQuestion's innovative solutions can enhance the value of your sensory research and help you stay ahead in this evolving field.
Our expert-led presentations will offer you valuable insights into the latest trends in sensory science, demonstrating how digital technologies can transform data collection, analysis, and visualisation. We’ll show you how EyeQuestion's intuitive software can enable you to design and conduct studies that make the most of these advancements for optimal impact.
Topics Covered:
- Mobile Data Collection: Learn how using mobile devices can enhance the efficiency and accuracy of data gathering.
- AI Integration: Explore the benefits of incorporating AI into sensory research analyzing consumer behavior and its potential to transform sensory science.
By the end of our workshop, you’ll have a deeper understanding of the future of sensory science, equipped with the skills and knowledge to apply these innovative approaches to your research projects. With EyeQuestion, you’ll stay ahead of the curve, transforming your research with innovative solutions. Together, let's shape the future of sensory research.
Future-Proofing Product Innovation: Integrating AI and Sensory | Workshop by MMR
9 September 2024 | 07:30-08:30
We're shaping the future of product experiences by integrating AI technology into sensory science with Product Hub.
Join our experts as we give you an inside look at Product Hub and Sensory Portrait, demonstrating AI in real-world sensory applications.
Alex Dobromir, Product Manager at Product Hub, will guide you through MMR's software development process, showcasing how we collaborate with researchers to create, validate, build, test, and iterate solutions. Dr. Phiala Mehring, Sensory Experience Director at MMR, will explain how we developed Sensory Portrait, our AI rich quantitative sensory tool that enhances lexicon generation and uncovers key sensory touchpoints that really matter to consumers.
Explore the potential and limitations of AI in tackling industry challenges and unlocking new opportunities.
Join us from 7:30 and we’ll make sure breakfast snacks and refreshments are available!
Register your interest and reserve a spot by clicking the link below:
https://info.mmr-research.com/eurosense-workshop-2024
Agile Validation Workshop by Blue Yonder Research: Putting the Fast in FMCG
10 September 2024 | 07:30-08:30
Join Blue Yonder Research for an engaging and inspirational workshop, led by Kate Binner, Head of R&D Insight.
Dive into the future of product testing with ‘Using Agile Methods to Derisk Final Validation Testing and Prove Superiority Faster.’
In this session, we'll reengineer decades-old testing stage gates and protocols by adopting more agile approaches.
This 45 minute session will be practical and inspirational in equal measure.
Key takeaways include:
> Mastering agile research principles
> Achieving consistent databasing and validation
> Exploring Blue Yonder's SPRINT methodology for rapid, efficient testing
Embrace agility to revolutionize product testing, accelerate market entry, and drive growth.
Join us from 7.30am onwards - don’t worry, we know it’s early so we’ll provide breakfast!
To register your interest and secure a spot (and breakfast), please click here