Speaker
Carlos Velasco, Norwegian Business School, Norway
Carlos Velasco is Associate Professor at the Department of Marketing, BI Norwegian Business School. He received his D.Phil. in Experimental Psychology from Oxford University. His work is situated at the intersection between Psychology, Marketing, and Human–Computer Interaction, and focuses on understanding, and capitalizing on, our multisensory experiences and their guiding principles. He co-authored the book "Multisensory experiences: Where the senses meet technology" (2020, Oxford University Press). Carlos has worked with a number of companies from around the world on topics such as multisensory experiences, food and drink, branding, and consumer research.
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