Testpoint Italia

Testpoint has been offering fieldwork solutions in Italy since 1995. For more than 20 years, we have been exclusively dedicated to fieldwork management - namely all those activities necessary to carry out market research - operating in different areas, from consumer to B2B, to pharmaceuticals.

Available for clients:

  • 4 facilities located in the main Italian cities (Rome, Milan, Naples and Bologna), conceived according to the European qualitative standards to provide clients with advanced and efficient technological services and properly equipped to carry out:
  • Focus groups
  • In depth interviews
  • Taste tests
  • Sniff tests
  • More than 800 coworkers specialised in market research, i.e. interviewers, facility managers, recruiters, supervisors, moderators, coding staff, Information technology managers and translators.
  • A panel conceived to recruit and interview respondents both for off line and on line surveys. Thanks to OpinionCity, we can profile our respondents with care and scientific rigour. Once panelists who potentially meet the eligibility criteria required by our clients have been identified, we send them the screening questionnaire and then we make follow-up phone calls to ensure the reliability and quality of the answers.

Testpoint wants to present itself as a modern agency dedicated to today’s market researchers and able to please even the most demanding clients.


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