PPL Insights

PPL Insights

PPL Insights (formerly product perceptions) is the first choice partner for many of the World’s food and drink manufacturers and retailers.

We provide sensory and consumer insight on NPD and ‘in market’ products both in the UK and Internationally, working with our clients to develop concepts and products, as well as better understand new trends including; clean labels, flexitarian foods, plant-based foods and protein-rich foods.

We offer strategic and tactical bespoke research solutions using high level expertise in sensory analysis, quantitative and qualitative methodologies.

Areas of product testing we cover include:

  • Product Screening
  • Benchmarking/ 60:40 Testing
  • NPD Concept-Product Testing
  • Product Optimisation
  • Consumer/ Market Segmentation
  • Consumer Preference Mapping
  • Product Driver Analysis
  • Value/ Product Engineering
  • Concept screening
  • Packaging
  • Total Market Mix
  • Usage and Attitude
  • Range Extensions/ Total Reach
  • Production Tolerances/ Cliff Testing
  • Product Claims
  • Sugar/ Salt/ Saturated Fat Reduction

Come and say hello at Booth 01.

Telephone: +44 (0)1293 558955
Email: info@pplinsights.com
Website: www.pplinsights.com

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